{"id":2619,"date":"2019-05-19T16:25:21","date_gmt":"2019-05-19T16:25:21","guid":{"rendered":"http:\/\/hr4free.web-romandie.ch\/?p=2619"},"modified":"2019-05-19T16:25:21","modified_gmt":"2019-05-19T16:25:21","slug":"how-to-design-your-employer-branding-strategy-hr-marketing-case-study","status":"publish","type":"post","link":"https:\/\/hr4free.com\/en\/HR-Department-Toolkit\/Employer-Branding-Strategy-HR-Marketing-Corporate-Identity","title":{"rendered":"How to Design Your Employer Branding Strategy \/ HR Marketing – Case Study"},"content":{"rendered":"
\n

The goal of an employer branding strategy is to allow your company to succeed in hiring young graduates, salespeople or managers<\/strong>, to contribute to mobilizing your salespeople for their\u00a0commercial goals<\/em>, to remotivate\u00a0social plan survivors<\/em>\u00a0and to provide managers whose careers seem to have reached a dead-end, with new perspectives<\/em>.<\/p>\n

Simply counting on one\u2019s notoriety is not sufficient anymore.<\/strong>\u00a0Due to the pace of change in the economy (mergers&acquisitions, evolution of professions and techniques), as well as to an increase in employee turnover,\u00a0marketing the company\u2019s brand has become a key-activity for the company’s management.<\/p>\n

Maintaining and developing the company\u2019s employer brand and making it visible thus represents a major strategic goal for the company’s communication<\/strong>, both inside and outside the company. Moreover, the branding strategy should rely on a\u00a0clear and attractive message<\/em>\u00a0that is supported by strong and true-to-life\u00a0values<\/em>.<\/p>\n

TOOLS<\/strong><\/h5>\n

In order to build up your employer brand and make it credible, it is important to set up a multi-disciplinary project team\u00a0<\/strong>(managers and employees from the line, as well as marketing and salespeople) that will go through a few essential steps together.\u00a0(Please note that the implementation of the branding strategy as such, as well as its control and monitoring process will be exclusively assigned to the HR Department)<\/u>.<\/p>\n

PRACTICE<\/strong><\/h5>\n

Building up your organization’s branding strategy (illustration)<\/a><\/strong>\u00a0will require outlining a\u00a0dual action plan<\/em>\u00a0(external AND internal HR marketing) that will rely on\u00a0specific tools.\u00a0Moreover, it will have to follow the following steps:<\/p>\n

1. Conduct a field investigation:<\/strong>\u00a0The first action of this project team will thus consist in conducting a field investigation, so as to make sure that employees do indeed share the management\u2019s vision and that it corresponds to the reality “on the ground”. You may gather such information by:\u00a01) visiting production sites<\/em>\u00a0in order to better grasp the way in which the company\u2019s organizational culture and values are experienced in everyday life;\u00a02) taking a tour with a salesperson<\/em>\u00a0in order to meet customers;\u00a03) conducting interviews with new employees<\/em>\u00a0to gather their perceptions on the company before and after entering it;\u00a04) etc.<\/em><\/p>\n

2. State your company’s purpose of existence:\u00a0<\/strong>This step consists in answering the key-question\u00a0“what are we doing here?”<\/em>\u00a0or, similarly:\u00a0“Whom do we actually work for?”<\/em>. For instance, making the only too well-known “shareholder value” the top priority – i.e. turning it into an end in itself rather than a mean – often results into a total loss in the understanding of the company\u2019s purpose.\u00a0Employees<\/u>\u00a0should regain the notion that what they are doing is meaningful.<\/p>\n

3. Write your company’s mission statement:<\/strong>\u00a0“What are our long term goals?”<\/em>,\u00a0“How should these goals be reached and with whom?”<\/em>,\u00a0“How do we treat our people?”<\/em>. Your company’s mission statement should answer all these questions and serve as behavior guidelines for everyone within the company.\u00a0Its contents should also clearly state what differentiates the company from its competitors.<\/p>\n

4. Write your organizational charter of ethics:<\/strong>\u00a0The writing of this statement should be undertaken with all the company\u2019s stakeholders and reflect the reality on the ground.\u00a0All too often, the writing of the corporate charter is entrusted to some overeducated management gurus, who have no connection to the company\u2019s everyday life. This often results into a charter that is devoid of any meaning and with which nobody identify.<\/p>\n

5. Test your branding strategy:<\/strong>\u00a0The best target-public for this validation process consists in the company’s employees.\u00a0It is thus essential to first introduce the diverse HR marketing projects and messages in the context of round table discussions.<\/u>\u00a0This approach shall also contribute to making clear to all employees what the HR Department’s role withing the company actually is, and thus foster their adherence to the company\u2019s branding strategy.<\/p>\n

6. Design your external action plan:<\/a>\u00a0<\/strong>This is the point where the double (internal versus external) approach starts and where distinct tools are resorted to. Please note that each communication plan should identify its\u00a0target audience<\/em>.\u00a0It is thus necessary to ensure that this public will not flooded with irrelevant information.<\/p>\n

7. Design your internal action plan:<\/a><\/strong>\u00a0Generally speaking, it may be stated that the marketing of the company’s employer brand within the organization itself has become a very important issue. Many convergent factors should be outlined. First of all, the nature of the employer-employees relationship has dramatically changed. Second, a fierce competition is now forcing companies to increase their efforts in terms of\u00a0internal communication<\/em>\u00a0and\u00a0skills development programs\u00a0<\/em>to unprecedented levels. Everyone is mobilized – independent of the position they occupy – to achieve the company’s goals. Finally,\u00a0the HR Department’s role inside the company (illustration)<\/a><\/strong>\u00a0is changing (the idea is to turn the HR Department into a\u00a0“Business Partner”<\/em>\u00a0for the company’s management); its leaders are being gradually changed into project managers who are in charge of promoting the company’s employer brand.<\/p>\n

CASE STUDY<\/strong><\/h5>\n

In order to illustrate our approach, we will consider the true case of auto spare parts manufacturer X. that employs over 50\u2019000 employees in more than 20 countries<\/strong>\u00a0and\u00a0presents an extremely decentralized management, with 10 activity branches and about 100 divisions.<\/p>\n

Until the early 1990\u2019s, each division was thus conducting its own branding strategy in total autonomy.<\/strong>\u00a0They were indepently dealing with their own suppliers for the selection and implementation of recruitment resources and procedures. In order to meet recruitment needs \u2013 i.e. hiring 1000 engineers every year, a strong message had to be passed that would make the company more attractive, so as\u00a0to attract young engineers and young graduates into the group.<\/p>\n

The company thus opened a corporate website on which the HR Department played an important role.<\/strong>\u00a0This site contained rubrics in which the group was introduced by describing its strategy, organization, products, geographic implantations and financial results.\u00a0All divisions would send their job advertisements to a single operator, whose mission it was to post them on a “Jobs & Careers”\u00a0sub-section. It should also be mentioned that, although the posting of job offers was centralized, the applications were sent directly by the candidates to a local recruiter so they may be processed in the local language.\u00a0“This site is an opportunity to enhance the group\u2019s visibility; it will act as a banner that will contribute to attracting even more visitors. All this will contribute to further increasing the company’s notoriety. Moreover, this recruitment strategy will give us an image of great dynamism and international radiance”<\/em>, as the group\u2019s Head of Public Relations explained to us.<\/p>\n

Group X. now also uses job advertisements as a vehicle of its corporate communication.<\/strong>\u00a0A\u00a0design\u00a0charter<\/em>\u00a0was enforced that set new publication standards; moreover, each offer contains a short introduction to the company.<\/p>\n

Finally, the acquisition of advertising space has benn managed till then by a single service provider for the whole group:<\/strong>\u00a0“The relation between the group\u2019s HR policy and its communication strategy is obvious\u2026 We suffered from an image deficit in the perception of young graduates, as we did not enjoy a strong corporate communication \u2013 except for the publication of our financial reports. This communication used to be limited to direct exchanges of information with our 30 to 40 main customers around the world.\u00a0The systematic display of our logo in our advertisements for engineer jobs around the world has thus allowed for the promotion of a high-tech employer brand \u2013 which truly matches reality”<\/em>, as the group’s Head of Public Relations pointed out.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The goal of an employer branding strategy is to allow your company to succeed in hiring young graduates, salespeople or managers, to contribute to mobilizing your salespeople for their\u00a0commercial goals, to remotivate\u00a0social plan survivors\u00a0and to provide managers whose careers seem to have reached a dead-end, with new perspectives. Simply counting on one\u2019s notoriety is not […]<\/p>\n","protected":false},"author":3,"featured_media":398,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[183],"tags":[252,295,288],"class_list":["post-2619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hr-strategy-and-policies","tag-corporate-strategy","tag-hr-tools","tag-management-development"],"yoast_head":"\nHow to Design Your Employer Branding Strategy \/ HR Marketing - Case Study - HR4Free<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Design Your Employer Branding Strategy \/ HR Marketing - Case Study - HR4Free\" \/>\n<meta property=\"og:description\" content=\"The goal of an employer branding strategy is to allow your company to succeed in hiring young graduates, salespeople or managers, to contribute to mobilizing your salespeople for their\u00a0commercial goals, to remotivate\u00a0social plan survivors\u00a0and to provide managers whose careers seem to have reached a dead-end, with new perspectives. Simply counting on one\u2019s notoriety is not […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hr4free.com\/en\/HR-Department-Toolkit\/Employer-Branding-Strategy-HR-Marketing-Corporate-Identity\/\" \/>\n<meta property=\"og:site_name\" content=\"HR4Free\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-19T16:25:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hr4free.com\/wp-content\/uploads\/2019\/02\/bigstock-Cheerful-team-of-business-peop-46616065.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"664\" \/>\n\t<meta property=\"og:image:height\" content=\"335\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hr4free.com\\\/en\\\/HR-Department-Toolkit\\\/Employer-Branding-Strategy-HR-Marketing-Corporate-Identity\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hr4free.com\\\/en\\\/HR-Department-Toolkit\\\/Employer-Branding-Strategy-HR-Marketing-Corporate-Identity\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/hr4free.com\\\/fr\\\/#\\\/schema\\\/person\\\/63b4676b4887d228dbc78b611adacc2e\"},\"headline\":\"How to Design Your Employer Branding Strategy \\\/ HR Marketing – Case Study\",\"datePublished\":\"2019-05-19T16:25:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hr4free.com\\\/en\\\/HR-Department-Toolkit\\\/Employer-Branding-Strategy-HR-Marketing-Corporate-Identity\\\/\"},\"wordCount\":1266,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/hr4free.com\\\/en\\\/HR-Department-Toolkit\\\/Employer-Branding-Strategy-HR-Marketing-Corporate-Identity\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hr4free.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/bigstock-Cheerful-team-of-business-peop-46616065.jpg\",\"keywords\":[\"corporate strategy\",\"hr-tools\",\"management development\"],\"articleSection\":[\"HR Strategy & Policies\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/hr4free.com\\\/en\\\/HR-Department-Toolkit\\\/Employer-Branding-Strategy-HR-Marketing-Corporate-Identity\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hr4free.com\\\/en\\\/HR-Department-Toolkit\\\/Employer-Branding-Strategy-HR-Marketing-Corporate-Identity\\\/\",\"url\":\"https:\\\/\\\/hr4free.com\\\/en\\\/HR-Department-Toolkit\\\/Employer-Branding-Strategy-HR-Marketing-Corporate-Identity\\\/\",\"name\":\"How to Design Your Employer Branding Strategy \\\/ HR Marketing - Case Study - HR4Free\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hr4free.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hr4free.com\\\/en\\\/HR-Department-Toolkit\\\/Employer-Branding-Strategy-HR-Marketing-Corporate-Identity\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hr4free.com\\\/en\\\/HR-Department-Toolkit\\\/Employer-Branding-Strategy-HR-Marketing-Corporate-Identity\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hr4free.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/bigstock-Cheerful-team-of-business-peop-46616065.jpg\",\"datePublished\":\"2019-05-19T16:25:21+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/hr4free.com\\\/fr\\\/#\\\/schema\\\/person\\\/63b4676b4887d228dbc78b611adacc2e\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hr4free.com\\\/en\\\/HR-Department-Toolkit\\\/Employer-Branding-Strategy-HR-Marketing-Corporate-Identity\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hr4free.com\\\/en\\\/HR-Department-Toolkit\\\/Employer-Branding-Strategy-HR-Marketing-Corporate-Identity\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hr4free.com\\\/en\\\/HR-Department-Toolkit\\\/Employer-Branding-Strategy-HR-Marketing-Corporate-Identity\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hr4free.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/bigstock-Cheerful-team-of-business-peop-46616065.jpg\",\"contentUrl\":\"https:\\\/\\\/hr4free.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/bigstock-Cheerful-team-of-business-peop-46616065.jpg\",\"width\":664,\"height\":335},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hr4free.com\\\/en\\\/HR-Department-Toolkit\\\/Employer-Branding-Strategy-HR-Marketing-Corporate-Identity\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/hr4free.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Design Your Employer Branding Strategy \\\/ HR Marketing – Case Study\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hr4free.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/hr4free.com\\\/fr\\\/\",\"name\":\"HR4Free\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hr4free.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/hr4free.com\\\/fr\\\/#\\\/schema\\\/person\\\/63b4676b4887d228dbc78b611adacc2e\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1493e8ac9f7cdeb1d404ed3fa83f9d3a50c10f9a35c09a5271d0ac17a1db68b2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1493e8ac9f7cdeb1d404ed3fa83f9d3a50c10f9a35c09a5271d0ac17a1db68b2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1493e8ac9f7cdeb1d404ed3fa83f9d3a50c10f9a35c09a5271d0ac17a1db68b2?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\\\/\\\/hr4free.com\\\/en\\\/author\\\/held\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Design Your Employer Branding Strategy \/ HR Marketing - Case Study - HR4Free","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"How to Design Your Employer Branding Strategy \/ HR Marketing - Case Study - HR4Free","og_description":"The goal of an employer branding strategy is to allow your company to succeed in hiring young graduates, salespeople or managers, to contribute to mobilizing your salespeople for their\u00a0commercial goals, to remotivate\u00a0social plan survivors\u00a0and to provide managers whose careers seem to have reached a dead-end, with new perspectives. Simply counting on one\u2019s notoriety is not […]","og_url":"https:\/\/hr4free.com\/en\/HR-Department-Toolkit\/Employer-Branding-Strategy-HR-Marketing-Corporate-Identity\/","og_site_name":"HR4Free","article_published_time":"2019-05-19T16:25:21+00:00","og_image":[{"width":664,"height":335,"url":"https:\/\/hr4free.com\/wp-content\/uploads\/2019\/02\/bigstock-Cheerful-team-of-business-peop-46616065.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hr4free.com\/en\/HR-Department-Toolkit\/Employer-Branding-Strategy-HR-Marketing-Corporate-Identity\/#article","isPartOf":{"@id":"https:\/\/hr4free.com\/en\/HR-Department-Toolkit\/Employer-Branding-Strategy-HR-Marketing-Corporate-Identity\/"},"author":{"name":"admin","@id":"https:\/\/hr4free.com\/fr\/#\/schema\/person\/63b4676b4887d228dbc78b611adacc2e"},"headline":"How to Design Your Employer Branding Strategy \/ HR Marketing – Case Study","datePublished":"2019-05-19T16:25:21+00:00","mainEntityOfPage":{"@id":"https:\/\/hr4free.com\/en\/HR-Department-Toolkit\/Employer-Branding-Strategy-HR-Marketing-Corporate-Identity\/"},"wordCount":1266,"commentCount":0,"image":{"@id":"https:\/\/hr4free.com\/en\/HR-Department-Toolkit\/Employer-Branding-Strategy-HR-Marketing-Corporate-Identity\/#primaryimage"},"thumbnailUrl":"https:\/\/hr4free.com\/wp-content\/uploads\/2019\/02\/bigstock-Cheerful-team-of-business-peop-46616065.jpg","keywords":["corporate strategy","hr-tools","management development"],"articleSection":["HR Strategy & Policies"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/hr4free.com\/en\/HR-Department-Toolkit\/Employer-Branding-Strategy-HR-Marketing-Corporate-Identity\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/hr4free.com\/en\/HR-Department-Toolkit\/Employer-Branding-Strategy-HR-Marketing-Corporate-Identity\/","url":"https:\/\/hr4free.com\/en\/HR-Department-Toolkit\/Employer-Branding-Strategy-HR-Marketing-Corporate-Identity\/","name":"How to Design Your Employer Branding Strategy \/ HR Marketing - Case Study - HR4Free","isPartOf":{"@id":"https:\/\/hr4free.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hr4free.com\/en\/HR-Department-Toolkit\/Employer-Branding-Strategy-HR-Marketing-Corporate-Identity\/#primaryimage"},"image":{"@id":"https:\/\/hr4free.com\/en\/HR-Department-Toolkit\/Employer-Branding-Strategy-HR-Marketing-Corporate-Identity\/#primaryimage"},"thumbnailUrl":"https:\/\/hr4free.com\/wp-content\/uploads\/2019\/02\/bigstock-Cheerful-team-of-business-peop-46616065.jpg","datePublished":"2019-05-19T16:25:21+00:00","author":{"@id":"https:\/\/hr4free.com\/fr\/#\/schema\/person\/63b4676b4887d228dbc78b611adacc2e"},"breadcrumb":{"@id":"https:\/\/hr4free.com\/en\/HR-Department-Toolkit\/Employer-Branding-Strategy-HR-Marketing-Corporate-Identity\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hr4free.com\/en\/HR-Department-Toolkit\/Employer-Branding-Strategy-HR-Marketing-Corporate-Identity\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hr4free.com\/en\/HR-Department-Toolkit\/Employer-Branding-Strategy-HR-Marketing-Corporate-Identity\/#primaryimage","url":"https:\/\/hr4free.com\/wp-content\/uploads\/2019\/02\/bigstock-Cheerful-team-of-business-peop-46616065.jpg","contentUrl":"https:\/\/hr4free.com\/wp-content\/uploads\/2019\/02\/bigstock-Cheerful-team-of-business-peop-46616065.jpg","width":664,"height":335},{"@type":"BreadcrumbList","@id":"https:\/\/hr4free.com\/en\/HR-Department-Toolkit\/Employer-Branding-Strategy-HR-Marketing-Corporate-Identity\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/hr4free.com\/en\/"},{"@type":"ListItem","position":2,"name":"How to Design Your Employer Branding Strategy \/ HR Marketing – Case Study"}]},{"@type":"WebSite","@id":"https:\/\/hr4free.com\/fr\/#website","url":"https:\/\/hr4free.com\/fr\/","name":"HR4Free","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hr4free.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/hr4free.com\/fr\/#\/schema\/person\/63b4676b4887d228dbc78b611adacc2e","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1493e8ac9f7cdeb1d404ed3fa83f9d3a50c10f9a35c09a5271d0ac17a1db68b2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1493e8ac9f7cdeb1d404ed3fa83f9d3a50c10f9a35c09a5271d0ac17a1db68b2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1493e8ac9f7cdeb1d404ed3fa83f9d3a50c10f9a35c09a5271d0ac17a1db68b2?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/hr4free.com\/en\/author\/held\/"}]}},"_links":{"self":[{"href":"https:\/\/hr4free.com\/en\/wp-json\/wp\/v2\/posts\/2619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hr4free.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hr4free.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hr4free.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/hr4free.com\/en\/wp-json\/wp\/v2\/comments?post=2619"}],"version-history":[{"count":1,"href":"https:\/\/hr4free.com\/en\/wp-json\/wp\/v2\/posts\/2619\/revisions"}],"predecessor-version":[{"id":2621,"href":"https:\/\/hr4free.com\/en\/wp-json\/wp\/v2\/posts\/2619\/revisions\/2621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hr4free.com\/en\/wp-json\/wp\/v2\/media\/398"}],"wp:attachment":[{"href":"https:\/\/hr4free.com\/en\/wp-json\/wp\/v2\/media?parent=2619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hr4free.com\/en\/wp-json\/wp\/v2\/categories?post=2619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hr4free.com\/en\/wp-json\/wp\/v2\/tags?post=2619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}