Some recruiters nowadays are searching for candidates themselves rather than posting available vacancies online, by scanning certain websites in their search for the right curriculum. This is why it can be damaging for a job seeker not to have an online presence. Investing some time in detailing one's skills and experience on commercial sites such as Linkedin and Twitter can prove very helpful in order to get one’s resume across to the employer.
Furthermore, some companies are now turning to Twitter to announce new job openings and news about the company. A job seeker should thus follow the recruiters and try to be active on the company’s profile page. This can definitely be helpful in building a professional reputation, by making the job seeker more searchable and visible online.
This article is inspired by a more exhaustive contribution of the New York Times on this topic entitled "How Job Seekers Can Say 'Look at Me' to Online Recruiters".
Contributor: Yazan Chachati